Social Media Marketing – Harnessing the Power of the Internet

As the World Wide Web continues to expand, it’s becoming harder and harder for businesses to ignore the power of social media marketing. As the internet has developed, so has the potential and opportunity for companies to harness this powerful marketing platform to help promote their products and services. With the internet acting as a 24 hour, seven day a week portal for marketing and selling, any business wishing to keep up with the times needs to understand social media marketing and how it can be implemented as an integral part of their overall marketing strategy.We’ve all heard of social media networking sites such as Facebook and Twitter, but businesses are starting to wise up to the fact that these social platforms also provide the perfect opportunity to spread the word about their offerings. This form of marketing, if done correctly, is a quick and easy way to generate new sales leads and extend your market reach. If you have a little time to invest in utilising these online marketing tools on a daily basis, then all power to you – if you can’t afford to commit a member of your staff to take control of your network marketing, don’t worry, because pretty much any marketing company will now offer this form of marketing service where they take control of your accounts on your behalf.Finding the Right Social Media Marketing Company Finding a marketing company to manage your social media is a fairly simple process. All you need to do is conduct some research on a good search engine such as Google. You may be happy to use a marketing company that is based anywhere in the country, but if you would like a more personal service, then it is worth doing a search based on your location. Inputting a search term such as ‘marketing company Leeds’ or ‘social media marketing Leeds’ should return plenty of results for you to look at and compare the marketing companies available in your area.A good website marketing strategy will combine several important elements and will present a variety of benefits to your business. These days, just having a website isn’t enough to create a strong online presence – by utilising social media marketing tools you can help to drive quality traffic to your website, leading to increased exposure and more sales leads.Your marketing company should offer the following services; design and production of a good quality Facebook landing page, production of a Twitter account with a relevant biography (including a link to your website URL) and perhaps a LinkedIn professional profile to help you connect with other businesses and potential clients.Managing Your Social Media Marketing AccountsOnce you have your social media marketing accounts set up, your marketing company should offer a daily update service to help keep your profiles up to date and well managed. If you feel that you don’t need this service provided on a daily basis, your marketing company should be happy to discuss a level of service that suits your requirements.All of the aforementioned networking sites should be used to publish any relevant information about your business. This should include clickable links to pages of interest on your website, links to any recently posted news stories and any interesting industry information that you may want to share.By posting good quality links, it will encourage your fans and followers to hit the ‘like’ button on Facebook or to retweet your posts on Twitter. The recent Google Panda update has set a higher value to this kind of social media marketing activity, so it’s important to take advantage of it. Your marketing company should be proactive with your social media accounts in order to make the most out of them.